LEXUS

THE PROCESS

MY ROLE

I participated in The One Club for Creativity

creative bootcamp, a program designed to inspire young Black creatives in the world of marketing & advertising, placing Third out of 10 teams.

In partnership with the Team One agency and their client Lexus, we were given 1 week to develop a marketing campaign solving their problem of genuinely connecting with Gen-Z and POC.

Art Director - TØNE

Copywriter - Ezekial Wariboko

Marketing - Camryn Gaines

Strategy - Andrew Labissiere

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