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THE PROCESS
MY ROLE
I participated in The One Club for Creativity
creative bootcamp, a program designed to inspire young Black creatives in the world of marketing & advertising, placing Third out of 10 teams.
In partnership with the Team One agency and their client Lexus, we were given 1 week to develop a marketing campaign solving their problem of genuinely connecting with Gen-Z and POC.
Art Director - TØNE
Copywriter - Ezekial Wariboko
Marketing - Camryn Gaines
Strategy - Andrew Labissiere
![](https://static.wixstatic.com/media/6ee8da_04610849156f4ec5b7bca0b8aebcf8db~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6ee8da_04610849156f4ec5b7bca0b8aebcf8db~mv2.jpg)
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![](https://static.wixstatic.com/media/30fc9d_a460da76bc224b918f17576dffb928f2~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202022-04-13%20at%2011_05_11%20PM.png)
![](https://static.wixstatic.com/media/30fc9d_31511e8e2bae4018b068536aa0695179~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202022-04-13%20at%2011_04_46%20PM.png)
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