top of page
MY ROLE
On this project, I conceptualized, co-wrote and produced a commercial with Chinese apparel brand TYAKASHA in collaboration with streetwear giant New Balance. I was responsible for all aspects of this shoot, from the casting and selection of talent, location scouting/booking, and styling.
![](https://static.wixstatic.com/media/30fc9d_b3005488c2c945c29b03a29aa0408a46~mv2.png/v1/fill/w_47,h_10,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Untitled.png)
![](https://static.wixstatic.com/media/6ee8da_04610849156f4ec5b7bca0b8aebcf8db~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6ee8da_04610849156f4ec5b7bca0b8aebcf8db~mv2.jpg)
![](https://static.wixstatic.com/media/30fc9d_c9688e92100d4c66a54aaf24d97489a4~mv2.jpg/v1/fill/w_147,h_89,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Layer%201.jpg)
![](https://static.wixstatic.com/media/30fc9d_8b68650af9d943c5a95439dd57263e2b~mv2.png/v1/crop/x_0,y_45,w_1492,h_955/fill/w_49,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202023-02-09%20at%209_41_52%20PM.png)
![](https://static.wixstatic.com/media/30fc9d_09f131755acc4df88e5594e5fd107976~mv2.gif)
bottom of page